Jaguar F-PACE Static Preview Tour

  • Bespoke Scalextric modelled on Goodwood
  • Free climbing for guests at a leading indoor climbing area
  • C, D, E and F-TYPE line up at Castle Bromwich; a very rare sight
  • A real spitfire on display

The brief requested we source venues and produce a suitable environment to launch the All-New Jaguar F-PACE with a reveal, hospitality and trained Brand Ambassadors on hand giving customers a premium experience for their first glimpse of the car.

Given budget and number constraints, we decided to run this tour over five venues. We proposed the Edinburgh International Climbing Arena, Dock10 Manchester (home of the Match of the Day studios), Boultbee Flight Academy in Goodwood, the Jaguar Visitor Centre at Castle Bromwich and ME hotel in London. All meant we could add an additional experience for the customer other than just viewing the vehicle.