The brief

As a long-standing partner of The Ocean Race for over 25 years, Volvo shares a deep-rooted commitment to ocean health and its impact on people and the planet. When the global sailing event arrived in UK waters, Volvo required a trusted delivery partner to support a high-profile brand activation at Ocean Village Live in Portsmouth. The brief was to deliver a seamless, engaging live experience that connected audiences with Volvo's purpose-driven story, while ensuring flawless operational delivery across all aspects of the activation.

Our approach

Working in close collaboration with Volvo's local and global teams, we provided end-to-end support from planning through to live delivery. Our role covered both the operational and experiential delivery of the activation, ensuring consistency, quality and attention to detail throughout. Our scope included stand production and logistics, event staffing, valet and chauffeur services, accommodation and hospitality management, as well as fleet and delegate coordination. On site, our team provided real-time troubleshooting to ensure a seamless experience for both guests and stakeholders. Through this collaborative approach, we brought Volvo's brand purpose to life—connecting people and brand through meaningful live moments that reinforced Volvo's commitment to sustainability, innovation and human-centric design.