the brief

Volvo wanted to bring its partnership with the Eden Project to life in a way that was authentic, engaging, and aligned with its values of sustainability, innovation, and connection to nature. As Presenting Partner of the Eden Sessions — a summer concert series set against the iconic Biomes — Volvo aimed to create memorable brand experiences and showcase the new EX30 in an environment that reflected its environmental ethos, while integrating seamlessly into the live music setting.

our solution

We delivered a bespoke brand activation that immersed audiences in Volvo's world while celebrating the Eden Project's mission of bringing people closer to nature. A striking mirrored installation, positioned beside the Biomes, blended into its surroundings and symbolised Volvo's commitment to sustainability. Within this space, the fully electric EX30 was showcased, offering guests the chance to explore the car in a setting that felt both inspiring and environmentally conscious. To enhance the guest experience, we created a dedicated VIP area with premium hospitality for Volvo guests attending headline performances from artists including Gary Barlow, Texas, Beverley Knight, and Madness. Chauffeuring and hosting services provided a seamless journey, while surprise ticket giveaways extended the brand's reach to wider audiences. The result was a purposeful, immersive presence that balanced visibility, entertainment, and sustainability - reinforcing Volvo's connection to nature and leaving a lasting impression on audiences.

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