The brief

To create a bespoke drive programme and premium hospitality experience for 42 UK media guests across three rotations, delivering the first UK media experience of the all-new Volvo ES90.

Our approach

We sourced HYLL, a newly launched boutique hotel that hadn’t previously hosted an automotive brand. Its luxurious accommodation, excellent catering and access to engaging Cotswolds drive routes made it the perfect setting. Guests enjoyed an intimate hosted dinner, thoughtful gifting and an immersive drive programme showcasing Volvo’s new fully electric luxury saloon. Displaying the Volvo S90 alongside the ES90 at the entrance created a striking visual moment, highlighting the evolution of Volvo design. We managed the event end to end, including venue contracting, catering, styling, presentation requirements and vehicle logistics. Volvo Specialists, professional valeters and our onsite operations team ensured every element of the drive programme ran seamlessly. The result was a premium, cohesive experience that gave UK journalists an engaging and memorable introduction to the ES90.