The brief

To reveal TVR's first modern day sports car at Goodwood Revival and create a dedicated central feature. To develop a training programme for all event staff including TVR internals.

Our approach

For the first ever new car reveal at Goodwood Revival we designed a sleek, clean and contemporary show stand with bold graphics to reflect the brave new design. The reveal show consisted of a bespoke 360degree video projection sequence and immersive soundtrack. The launch was live streamed across 4 channels including YouTube and generated 500 customer deposits during the course of the event.