The brief

To showcase New Range Rover Sport to select UK customers. Ensure visibility and create a buzz around the new vehicle.

Our approach

We delivered a programme of events true to the spirit of New Range Rover Sport which appealed strongly to its target audience. The design and execution were driven by a modern luxury ethos where less is more. We built desire at every touchpoint and ensured the product was always the hero. For the London launch we installed the vehicles on a floating pontoon next to Waterloo Bridge for a series of VIP previews.