The brief

To reveal the New Range Rover Sport to the UK media and select VIPs. Provide an 'inside track' experience for top clients to preview the product ahead of national release.

Our approach

We created an exclusive studio experience at Media City Manchester. Guests were hosted 1-2-1 by designated product experts. The vehicle was dramatically revealed, followed by a presentation in the style of a TED talk with the design team. Customers were able to select the colour and specification for their new purchase whilst enjoying exceptional hospitality.