To promote the four Range Rover nameplates via a national programme of test drive events. To provide the Retailer network with the tools to achieve a first-class guest experience and boost sales opportunities.
We devised an exclusive Arrive and Drive event package that included personalised invitations and a team of dedicated Brand Ambassadors and valeters. A state of the art Land Rover coffee box was built to surprise guests at a beauty spot during their test drives. An extensive set of Retailer Event Guidelines were created to support Retailers from start to finish, reinforced by regular telephone and email contact throughout. A total of 74 events were delivered in a 7 week period achieving 1,592 test drives.