The brief

To communicate the exclusive modern luxury essence of the Range Rover brand to customers. Build desire, appeal and awareness for luxury buyers not currently owning a Range Rover.

Our approach

We curated a series of intimate showcases at stunningly refined venues across the UK. Guests were invited in small groups to experience driving the new Range Rover, hosted by the dedicated product experts. Alongside the driving event guests enjoyed an organic cooking class and open fire dining from a celebrity chef.