The brief

Stratstone is the UK`s leading luxury automotive retailer. We were tasked with launching their flagship Range Rover store in London’s Mayfair with a curated series of events and VIP previews.

Our approach

As the UK’s first luxury boutique concept for Range Rover, we crafted a tailored guest experience with a spotlight on luxury and exclusivity. We designed a space that appealed to prospects’ interests through luxury partnerships and a curated customer programme. Guests enjoyed custom scent blending, rare whisky tasting, and exceptional hospitality at Hide, Ollie Dabbous’ Michelin-starred restaurant. The launch event included the reveal of the limited-edition Range Rover SV Lansdowne Edition.