To create a major presence on the front row of the manufacturers grid alongside the other key players at Goodwood Festival of Speed. To adopt a more premium design approach than in previous years whilst still appealing to a wide audience.
Due to our excellent supplier relationships and inside knowledge of Goodwood we secured a unique structure for Michelin which met all aspects of the brief. The open, double height structure had a commanding presence and allowed for maximum flexibility for the interior design. All areas were undercover for weather protection and the layout ensured an excellent guest flow. The design included a tilted vehicle plinth, raised turntable display and lean-angle motorbike for a social media opportunity.