The brief

To produce a family event inspired by the Land Rover #HIBERNOT campaign, encouraging people to get outside and explore the great British winter, whatever the weather.

Our approach

We created a unique setting for a winter BBQ by constructing a series of tipis on a remote hilltop in Yorkshire. Families were invited to spend the day exploring the local area with a treasure hunt through the woods. We set up an off-road course for remote control Defenders. We flew in celebrity chef James Martin to serve up the hearty BBQ fare whilst singer Pixie Lott performed an acoustic set around the campfire.