To provide an exclusive VIP experience for Land Rover customers at Burghley Horse trials. To deliver a curated programme for 200 guests over 4 days including course viewing, ambassador talks and hospitality.
We designed a contemporary pavilion in the style of a luxury villa that felt premium but relaxed. The private space enabled guests to come and go at leisure with an exclusive area to enjoy a break from the action. A programme highlight saw leading lights from the equestrian community giving key insights into the day's sporting events. The seasonal menu was tailored with key Land Rover demographics in mind and proved hugely successful in customer feedback.