The brief

Jaguar is the Official Car Partner for the Wimbledon Championships. We were tasked with delivering a premium hospitality experience for Jaguar's key customers attending the tennis.

Our approach

We created Maison Jaguar - an oasis of calm that embodied the refinement commensurate with the Jaguar brand. The design aesthetic was driven by a modern luxury ethos, with neutral tones and premium fabrics. During the 14 day tournament we welcomed 385 guests including Board members and investors. We worked with the catering team to deliver an elegant but relaxed service. Tennis stars Annabel Croft and Tim Henman provided insights into the day's tennis. Guests were escorted to Centre Court and received an at-seat service of cold drinks during the matches. Customer feedback: "Everything has been above and beyond."