The brief

To provide a suitable platform for Jaguar Land Rover to share their brand vision and key business messages with 210 Retailers. To celebrate excellence and reward outstanding performance.

Our approach

To reflect the brand values we chose Edinburgh for its strong heritage blended with innovation and design. We sourced conference, dinner and accommodation venues within close proximity of each other to accommodate 300 and host dinner for 500. We devised and managed a complex schedule with 5 separate partner programmes over 4 locations in 24 hours. The event culminated with a celebration dinner hosted by Rob Brydon with entertainment from Will Young.