To build on the success of previous national Retailer test drive programmes. To provide a series of premium events for both Jaguar and Land Rover brands that would deliver a unique experience for their discerning guests.
We worked with a specialist audio visual partner to devise a spectacular immersive dining experience. We sourced and modified a bespoke dining structure with cutting edge technology and luxury interiors. We chose 17 stunning locations across the UK to which guests could enjoy an extended test drive. Guests were then served a 5 course tasting menu enhanced with immersive content aligned to each course. The 140 participating Retailers were supported throughout the four-month programme with event collateral and regular email and telephone contact.