The brief

To disrupt the tried and tested formula for Jaguar Land Rover at Goodwood Festival of Speed with a new design approach. To showcase the full range of products including two driving experiences.

Our approach

We took inspiration from the Mediterranean to design a light filled, contemporary and open space. We used natural materials and clean white finishes to create a serene, elevated oasis. The broad pavilion style entrance, lined with olive trees, focused the eye on the dramatic central feature - a 20m tall digital waterfall. New Range Rover Sport was suspended over the lapping water and could be seen from all areas of the festival.and helped ensure that previous results were exceeded both in terms of enquiries, leads and experience impressions.