The brief

To drive awareness of Jaguar's first electric vehicle with a tour of high footfall locations across the UK. Maximise engagement with the new product and capture new leads.

Our approach

We devised an 8-venue road show to ensure maximum exposure for the new vehicle. We created a dramatic digitally-led plinth to tell the electrification story in an accessible way. We selected premium retail destinations including London, Oxford and Manchester. In total the tour generated 900 enquiries.