The brief

To showcase Jaguar I-PACE at the UK's largest EV show. Drive desire and awareness via the Smart Cones experience. Capture leads at the Jaguar experience hub. Increase visitor dwell time and engagement through the race driving simulators.

Our approach

This was the second year that Jaguar had participated in Fully Charged Live at Silverstone race circuit. We amplified the brand activation with a 3-phase approach. On arrival ticket holders were greeted by a product trained brand ambassador alongside a static vehicle display. At the Jaguar experience hub we showcased the I-PACE alongside the Jaguar Formula E race car which drew large crowds. A total of 850 guests engaged with the racing simulators on stand. The Smart Cones activity combined a test drive experience with an agility challenge and resulted in 600 thrilled participants.