The brief

To launch event for 100 guests to reveal the new Jaguar F-TYPE to the media. Venue to be located in London with good transport links. Event and venue to showcase F-TYPE as a design icon for Jaguar.

Our approach

We worked with the Design Museum in Kensington to celebrate the strong design credentials of the new F-TYPE. Guests were welcomed to the main gallery before being invited to the exclusive Huth Gallery for the big reveal. Working closing with our AV partners we created a reveal sequence in which Jaguar's elite designers presented the new features of F-TYPE. This was followed by an immersive digital experience played across 10 screens and a silk reveal of the two variations of coupe and convertible.