The brief

Jaguar Classic extended an exclusive invitation to E-Type 60 Collection owners, embarking on the ultimate pilgrimage to Geneva in homage to the original car's iconic 1961 world debut. Our mission? Seamlessly orchestrate every facet of the guest experience, spanning the journey from the UK to Geneva and the return trip.

Our approach

During the Jaguar Classic road trip, our guests indulged in opulent accommodation at a range of luxury hotels with fine cuisine. Our meticulously curated route featured breathtaking vistas and traversed legendary Alpine passes. Collaborating with premium brands, we guaranteed our guests a flawless luxury experience, offering custom-made luggage, attire, gourmet fare, and exclusive gifts. To top it off, each E-Type came equipped with 'The Sound of the E-Type 60 Collection' playlist, featuring chart-topping hits from the week of March 15, 1961.