The brief

Jaguar Classic recreated a small number of the original D-Type and asked The Event Business to reveal the first finished vehicle to the select customers who had put deposits on the cars. It was to be a highly exclusive event in luxurious surroundings with customers and celebrity guests from the world of classic motoring. All pre-event guest communication, logistics and design was to be managed via a VIP Concierge service from TEB.

Our approach

In response, we decided to add value to the reveal by incorporating it with the highly-regarded French classic car show, Retromobile. Thus, customers travelling from far afield would have an added incentive to travel to Paris and the exclusive event. The chosen venue was a beautiful and imposing Parisian building which was the former headquarters of the Crédit Foncier of France. The car was centre stage, under towering arches with a projection back drop and a long, beautifully dressed dining table stretching out in front of it. The chosen caterers added theatre to the evening with canapes delivered by waiters on hoverboards and an experiential four-course dining experience!