the brief

Jaguar Land Rover tasked us with transforming selected UK retailer showrooms into elevated, modern-luxury environments that immersed clients in the world of Range Rover SV - the marque's most exclusive expression of luxury, performance and personalisation.

The experience offered a rare opportunity to discover the complete collection: three Range Rover SV and three Range Rover Sport SV models.

our solution

Across 31 UK retailer locations, we delivered a consistent yet individually tailored experience, reimagining each showroom as a contemporary, art gallery-inspired space.

High-end furniture, sculptural walls and illuminated displays created a premium environment, while JLR's SV personalisation suite invited clients to explore the exceptional materials, craftsmanship and customisation behind each vehicle. The six-model showcase brought the entire SV collection together in one place, supported by dynamic reveals and presentations from JLR VIPs.

Premium canapés and interactive experiences - including bespoke fragrance creation and collaborations with local artisans - added depth and materiality, while providing guests with personalised keepsakes. The result was an exclusive client experience that celebrated the innovation, craftsmanship and distinctive character of Range Rover SV.

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