Home Explore our work Our connections Our story Sustainability Get in touch

Defender Rugby World Cup Screenings

The brief

To deliver a curated series of brand experiences ‘in the wild’ to celebrate Defender as Rugby World Cup sponsor.

Our approach

Introducing Defender Lodge — a luxury base camp situated in three breathtaking locations, offering exclusive access to live-streamed tournament matches. We worked with three historic venues across the UK which provided a stunning backdrop for each of the screening events. Following exhilarating off-road adventures in the Defender, guests joined with Chef Simon Stallard for an immersive culinary masterclass and a delicious open grill feast. Engaging Q&A sessions with rugby icons Chris Robshaw, Jim Hamilton, and Darcy Graham followed. After the screenings guests were chauffeured to a selection of luxury hotels. A total of 172 guests attended the Rugby World Cup event series, achieving 100 off road driving experiences.

Array ( [browser_name_regex] => ~^.*$~ [browser_name_pattern] => * [parent] => DefaultProperties [comment] => Default Browser [browser] => Default Browser [ismobiledevice] => [istablet] => [version] => 0.0 [platform] => unknown [device_type] => unknown )