The brief

To create an immersive brand experience for Defender in collaboration with Lost Village, an exceptional open-air music festival that celebrates the spirit of escapism. The goal was to enhance Defender’s legacy as the ultimate festival companion by delivering a tailor-made experience that allows guests to create lasting memories, a hallmark of the Defender brand. This partnership aimed to tap into the passion points of Defender enthusiasts who thrive on crafting unique, adventurous experiences.

Our approach

We curated a vibrant playground for the curious and creative, seamlessly merging live music with the great outdoors in a dynamic and immersive experience. VIP guests and content creators were welcomed to Defender Camp, an exclusive boutique camping retreat featuring luxury bell tents, a dedicated bar, a restaurant, and a pampering area. Embracing the spirit of adventure and exploration, guests were invited to explore The Outpost, a stage set in a rugged, remote section of the wooded festival grounds, showcasing both emerging and established artists. Enhanced with bespoke lighting and architectural installations, The Outpost offered music lovers a thrilling sense of intrepid adventure. A fleet of electric hybrid Defenders provided zero-emissions off-road transport, chauffeuring artists and aligning with the festival’s commitment to powering all aspects of production with renewable energy and sustainable fuels.