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Defender Burghley Horse Trials

The brief

Defender Burghley Horse Trials is one of Britain's best showcases of equestrian talent, acknowledged globally by leading riders as their ultimate competitive goal. We were tasked with curating a series of brand experiences to leverage the Defender partnership.

Our approach

We designed a luxury hospitality space in the grounds of Burghley House to provide invited guests with a sophisticated members’ club experience. Alongside high-end dining, guests enjoyed insightful Q&As with key figures from the world of Eventing, hosted by broadcaster Clare Balding. Chauffeur-driven course drives were arranged exclusively for Defender guests, guided by experts Zara Tindall and Harry Meade. The main exhibition stand showcased the latest products and technologies, including a dedicated sales suite. The Defender Experience provided dynamic off-road driving challenges with consistently positive feedback from visitors.

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