The brief

To review and improve the current augmented reality fan experience within the Armoury club store at Emirates Stadium, London. To enable fans to show off their footballing skills to their favourite club players and share the experience online.

Our approach

We enhanced the experience on offer by filming three additional club players, giving more choice for fans to interact with their chosen stars. The current filming and lighting infrastructure were significantly upgraded to ensure the fan footage was of equal quality to that of the players. The result is a much improved and hyper real user experience and output. Fans can instantly share their self-curated video and photo content via social media. This content is also shown on the big screen within the stadium on match days.