Land Rover Discovery Sport Previews
- Over 700 Retailer staff attended
- Nearly 1500 customers/prospects
- ‘Drop in’ event style adopted for the first time, which was very well received so guests could be flexible with their time
- Interesting venues used, e.g Northern Ballet Studios and the Concorde Centre
To design and manage a programme of events to preview and showcase the New Discovery Sport to both Retailer staff and VIP customers/prospects throughout the UK within a six week period.
We created a seven-venue programme to cover all regions of the UK minimising guest travel time. In order to maximise viewings, we proposed splitting the day in two with Retailer staff training in the afternoon and customer/prospect viewing in the evening. Running the event this way made the best use of our client’s budget and engaged the highest possible number of people. Four vehicles were displayed at each venue and ten Product Managers and Brand Ambassadors hosted guests.