Jaguar F-PACE Augmented Reality
- Amazing augmented reality effects including a CGI Jaguar leaping on and off the car bonnet
- Record leads taken which went way beyond expectations and smashed targets
- Christmas themed effects tied in with the time of year
Our brief was to create hype around the all new F-PACE and generate leads. Our solution was to select four premium high footfall shopping centres to display the car whilst providing a complete, seamless turnkey solution of stand design, management, staffing and control of each venue. However, rather than the normal proposition of just a car on a plinth, we came up with the idea of using an augmented reality technology film allowing us to overlay effects to the car on real time video thus drawing attention to the stand and engaging the public.